Korea Federation of SMEs Holds '2023 Noryanwoosan Promotional Model Selection Contest'
[Asia Economy Reporter Kwak Min-jae] The Korea Federation of Small and Medium Business (KSMB) announced on the 12th that it will hold the "2023 Noryan Usan Promotional Model Contest" to find a new face to promote Noryan Usan.
Any Noryan Usan subscribers or their families with talent and skills (such as K-POP hopefuls) are eligible to apply. Models selected through screening will serve as ambassadors to widely promote Noryan Usan, including appearing in TV commercials in 2023.
This contest, held for the first time this year, was designed to have subscriber or family promotional models directly appear in TV commercials and other media to build a friendly brand image of Noryan Usan as a friend to small businesses and small merchants.
Applications can be submitted online through the KSMB website from the 13th of this month until the 21st of next month. Selection will be made through expert evaluations including a first-round document screening and a second-round camera test.
Kim Ki-moon, Chairman of KSMB, said, "As we celebrate the 15th anniversary of Noryan Usan this year and hold the '2023 Noryan Usan Promotional Model Contest' for the first time, we hope that through subscriber or family promotional models, Noryan Usan will come closer to many small businesses and small merchants." He added, "We look forward to many applications from talented and skilled subscribers or families (such as K-POP hopefuls)."
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Meanwhile, marking the 15th anniversary of Noryan Usan this year, KSMB is significantly strengthening its promotional efforts to highlight the institutional advantages and various welfare services of Noryan Usan. This year, comedian Kim Jun-hyun and singer Yang Ji-eun are appearing in TV commercials as Noryan Usan ambassadors. Small business and small merchant models have been appointed as promotional supporters to promote the special features of Noryan Usan at business sites.
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