SSG.com Starts Post-Chuseok Marketing... Various Promotions Underway

Various promotions prepared by SSG.com after Chuseok.

[Asia Economy Reporter Jeon Jinyoung] SSG.com announced on the 12th that it will hold various lifestyle category promotions for a week until the 18th to target shopping customers after Chuseok.

First, it will introduce the representative lifestyle integrated promotion “Shopping Express Week” with discounts of up to 80%. To provide high discount benefits, a 15% exclusive discount coupon will be issued daily from 9 a.m. to the first 10,000 Smile Club members. General customers can receive a set of three coupons with up to 12% discount starting at midnight. Coupons can be applied to products on Shinsegae Mall and Shinsegae Department Store Mall.

Next, themed days such as “Family Day,” “Living Day,” and “Flex Day” will be selected daily to introduce various brands, along with best products for autumn fashion and beauty new arrivals, as well as sports, living, and home appliances needed for outdoor activities.

Specialized category events linked with fashion, beauty, and baby & kids specialty stores are also prepared in various ways. In the fashion sector, through the specialty store “SSG Style,” a “Pappi Week” promotion offering up to 79% discount on designer brands and trend fashion will be held. The theme “Kkuankku (styled but natural) Lookbook” features a lineup of fashion items perfect for a naturally stylish look.

Also, through the daily 9 a.m. “Time Deal,” limited quantity discounted sales of clothing from “Berutum,” “Awi,” “Magjay,” and “Worbment” will be offered. Autumn fashion styling combinations such as knitwear and wide pants, jackets and T-shirts, sweatshirts and pants will also be introduced.

In beauty, the specialty store “Monday Moon” will host the “Base Up Makeup Week” with discounts up to 47%. Focusing on base lines such as foundation, cushion, and concealer, premium and trend products can be explored together. Representative products include “La Mer Foundation,” “Est?e Lauder Futurist Foundation,” and “NARS Natural Radiant Longwear Cushion.” For trends, products such as “Laneige Neo Cushion,” “Clio Kill Cover New Matte Foundation,” and “Ate Glow Master” were selected. Through the daily 10 a.m. time deal, limited quantity discounted products from Est?e Lauder, Javin de Seoul, Lanc?me, 3CE, and NARS will be offered.

For baby & kids, the “September Little SSG” promotion linked with the specialty store “Little SSG” has been prepared. Conducted with a new semester theme, it proposes essential new semester items and best products by category such as children’s fashion and educational toys. Major events with high discount rates such as up to 40% off formula and up to 29% off baby food can also be found.

Kim Jinseol, head of marketing at SSG.com, said, “We expect more customers to shop after Chuseok, so we prepared promotions considering various lifestyles,” adding, “We hope customers browse autumn products suitable for the noticeably cooler weather on SSG.com.”

This content was produced with the assistance of AI translation services.