Jeju Air Launches 'Travelmat' in Tokyo, Japan

Scheduled to operate for 2 months at Shinjuku Prince Hotel in Shinjuku, Tokyo until October 31

[Asia Economy Reporter Yoo Hyun-seok] Jeju Air announced on the 8th that its in-flight meal cafe "Taste the Happiness of Travel" (hereinafter referred to as Travelmat) opened in Tokyo, Japan on the 1st.

Jeju Air is operating Travelmat for two months until the 31st of next month at the Shinjuku Prince Hotel located in the Shinjuku area of Tokyo, the center of the Korean Wave in Japan. At the Travelmat Japan branch, three pre-ordered in-flight meals popular in Korea (Bulgogi Rice Bowl, Five-color Bibimbap, Flight Attendant Meal) and three planned products (Refreshing Hallabong, Model Airplane, In-flight Blanket Set) are sold to local customers.

The opening of Travelmat Japan aims to increase Jeju Air's brand awareness in Japan by capturing the trend of "Korean travel play," a unique way of enjoying Korean culture popular among the Japanese MZ (Millennial + Z generation) generation. It was also planned to promote the appeal of traveling to Korea.

"Dohan Nori" is a type of play culture where, due to difficulties visiting Korea caused by COVID-19, people eat Korean food, enjoy Korean content, and take photos as if they are traveling in Korea, then upload them on social media. Since opening on the 1st, Travelmat has attracted over 1,200 local customers within a week, gaining significant popularity.

Meanwhile, besides Travelmat Japan, Jeju Air is collaborating with the Shinjuku Prince Hotel to create Jeju Air-themed rooms for sale to Japanese customers. One hotel room is decorated with a design reminiscent of Jeju Air aircraft, allowing local Japanese customers to experience the Jeju Air brand while feeling the atmosphere of traveling to Korea.

Jeju Air's Travelmat first opened in April last year at AK&Hongdae to provide travel enjoyment to customers longing for air travel due to COVID-19. It then opened its 2nd and 3rd branches at AK Plaza Bundang and Lotte Department Store Gimpo Airport, operating for 10 months. On average, about 130 customers visited daily, with a total of approximately 39,300 visitors, receiving great love from customers.

A Jeju Air official said, "With the recent popularity of Dohan Nori and high interest in Korea in Japan, creating a special space where the joy of air travel can be experienced in Japan will be a great opportunity to promote the Jeju Air brand locally." He added, "We expect the number of Japanese tourists visiting Korea to increase further due to relaxed entry measures such as the extension of visa-free entry for Japanese and the abolition of mandatory PCR submission."

This content was produced with the assistance of AI translation services.