"Eat Snacks and Collect Pokemon Circle Chips" 7-Eleven Launches Pokemon PB Snacks
Utilizing Popular Pok?mon in Package Design
Best PB Snack Renewal and New Product Launch
Consisting of 5 Pok?mon Snack Varieties and Jelly Products
Includes 55 Pok?mon Circle Chips
[Asia Economy Reporter Yuri Kim] Convenience store 7-Eleven announced on the 8th that it will introduce 'Pokemon Snacks' and 'Pokemon Jelly' through its private brand (PB) 'Seven Select.'
7-Eleven said it renewed existing best-selling products and launched various new products by utilizing popular Pokemon characters Pikachu, Charmander, Squirtle, Bulbasaur, and Jigglypuff in the package design.
Pokemon Snacks consist of a total of five products. The 'Charmander Choco Star,' a reborn version of the chocolate star snack that has been in the top 3 of 7-Eleven PB snacks for six consecutive years, is packaged with Charmander. The 'Pikachu Egg Snack,' a renewed release featuring Pikachu on the package of the nationally beloved egg snack that has been loved for over 10 years since its launch, was introduced. A new dessert snack, 'Squirtle Choco Chip Cookie,' featuring sweet and crispy cookies topped with chocolate, was also launched.
7-Eleven plans to additionally renew and release 'Bulbasaur Choco Egg Snack' and 'Jigglypuff Strawberry Star' within this month. Along with these snacks, they will also introduce the refreshing and chewy 'Jigglypuff Greek Yogurt Peach Jelly,' combining the recently popular Greek yogurt with seasonal peach fruit.
The six newly introduced Pokemon PB products include 55 types of Pokemon circle chips, allowing customers to enjoy collecting Pokemon goods and playing games using them.
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An Jong-hyun, MD of the Ambient Food Team at 7-Eleven, said, "We have newly introduced PB snack designs applying the recently popular Pokemon. The products are composed to appeal to people of all ages and genders. We hope customers collect the collectible circle chips and use them in various ways."
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