Silla University Wins 'Best University Award' at Busan Student Tourism Startup Academy

Officials and students of Silla University are taking a commemorative photo after receiving the Grand Prize for Best University in the comprehensive evaluation of the '2022 Busan University Student Tourism Startup Academy.'

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] The Department of Hotel and Medical Tourism Management at Silla University won the Best University Award in the comprehensive evaluation of the '2022 Busan University Student Tourism Startup Academy' hosted by the Busan Tourism Organization on the 5th.

The Busan Tourism Startup Academy, held to improve understanding of tourism startups and raise the spirit of entrepreneurship among university students in the Busan area, was conducted from July 22 to August 19 with special lectures on startups and mentoring by entrepreneurs. Fourteen universities participated in the academy.

Participants formed teams by their respective universities and attended tourism startup lectures covering ▲tourism market and trends ▲content and tourism technology ▲marketing and promotion ▲startup management.

Professors specializing in tourism from each university also participated in the academy, spending time brainstorming and discussing startup ideas and specifically seeking successful startup strategies.

Silla University’s team, Gam&Kim, consisting of tourism major students in their 2nd and 3rd years?Gam Hyun-ah, Kim Dong-geon, Kim Chae-eun, and Kim Ha-yeon?participated and were recognized for their engagement, achievement, and faculty guidance capabilities, ultimately winning the Best University Award.

Professor Yang Seung-hoon, advisor of the Department of Hotel and Medical Tourism Management, said, “We dedicate the honor of this award to all event organizers and hope that all students who participated in the academy will become tourism CEOs who will shape the future of Busan tourism.”

Silla University plans to establish a Medical Tourism major under the idea of ‘Healing and Wellness in Busan’s Tourism Industry’ and will recruit 50 freshmen in 2023 in the Department of Hotel and Medical Tourism Management to nurture practical tourism experts demanded by the field.

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