Naver Webtoon, Line Manga & eBookJapan Combined Monthly Transaction Amount Surpasses 10 Billion Yen
[Asia Economy Reporter Seungjin Lee] Line Manga, operated by Line Digital Frontier, a Japanese subsidiary of Naver Webtoon, and eBookJapan announced on the 7th that their combined transaction amount in August surpassed 10 billion yen (approximately 97 billion KRW), marking an all-time high. This is the first time the combined monthly transaction amount of the two platforms has exceeded 10 billion yen.
Original Korean webtoons such as "Marry My Husband," "Fight Class," and "Mercenary Enrollment" achieved strong results, recording high transaction amounts. eBookJapan also contributed to the increase in transaction volume through campaigns and work recommendation promotions conducted in collaboration with the Japanese payment service PayPay. Naver Webtoon plans to firmly establish its position as a popular digital comics platform in Japan by leveraging the synergy between Line Manga and eBookJapan.
By covering both app and web markets through the mobile app-centered Line Manga and the web-centered eBookJapan, they aim to expand content distribution and strengthen the lineup of original webtoon works. Additionally, efforts will be made to discover local creators through Japan-original content and the amateur recruitment system "Indies."
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Kim Shin-bae, co-CEO of Line Digital Frontier, said, "Both Line Manga and eBookJapan are showing good results in terms of transaction amounts and user numbers," adding, "We will continue to lead the establishment of the Japanese digital comics ecosystem together with various creators and publishing partners through the synergy of the two platforms."
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