CU Launches Premium Korean Traditional Set Meal Lunchbox... "Enjoy a Rich Chuseok Alone"

Steady Increase in Lunchbox Sales During Holiday Periods

Two types of Chuseok premium Korean traditional meal lunchboxes sold at CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 7th that it will launch two types of premium Korean traditional meal lunchboxes, including So Galbi Hansang and Beef Gol-dongban, in collaboration with Hanguk-ui Jip to celebrate Chuseok on the 8th.

Hanguk-ui Jip is located in Chungmuro and was established and operated in 1957 as a guesthouse for domestic and foreign VIPs. Both products use Hanguk-ui Jip's signature menu to capture the specialness of holiday food, raising the quality and composition one step higher compared to regular lunchboxes.

The So Galbi Hansang lunchbox is centered on beef short ribs and abundantly includes representative holiday dishes. It features large beef short ribs grilled with a special sauce, three types of jeon including omisanjeok, japchae, and buchujeon, and six types of side dishes such as radish namul. The Beef Gol-dongban lunchbox allows you to enjoy a hearty and nutritious meal by mixing nine ingredients including beef bulgogi, cheongpomuk, bracken, shiitake mushrooms, and egg jidan with gochujang.

As the number of ‘Honchu-jok’ (people spending holidays alone) increases every year, CU’s lunchbox sales during the holiday season have steadily grown. According to CU, the year-on-year sales growth rates of lunchboxes during the holiday season for the past three years were 9.6% in 2019, 12.6% in 2020, and 15.0% in 2021. This is due to the demand for meals at nearby convenience stores as restaurants and other establishments close during the holidays.

CU is conducting a 50% discount event this month on all lunchbox products when purchased with KB Pay or Mirae Asset Pay to stabilize prices.

A BGF Retail official said, “We prepared premium lunchboxes so that customers who do not return home can easily and conveniently enjoy holiday food at convenience stores,” adding, “We have prepared location-specific product assortments and enhanced promotions to meet the diverse demands of customers during the Chuseok holiday.”

This content was produced with the assistance of AI translation services.