Listening to Challenges in Entering Overseas Markets and Exploring Policy Directions

[Image source=Yonhap News]

[Image source=Yonhap News]

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[Asia Economy Reporter Kim Heeyoon] Park Bokyun, Minister of Culture, Sports and Tourism, will meet with representatives of youth tourism venture companies on the 6th.


On that day, Minister Park will meet with representatives of youth tourism venture companies at the meeting room of the Copyright Protection Division Seoul Office in Yongsan-gu, Seoul, to listen to difficulties in entering overseas markets and discuss policy directions such as globalization of tourism.


At the meeting, representatives of eight 'tourism global leading companies' will participate, including Lee Woonghee, CEO of H2O Hospitality (accommodation), and Jung Jiha, CEO of Tripvitoz (travel information and accommodation), who attended the opening ceremony of the Singapore Tourism Enterprise Support Center (KTSC) on the 31st of last month.


Previously, since 2020, the Ministry of Culture, Sports and Tourism has been promoting the 'Tourism Global Leading Company Support' project, which selects tourism companies possessing innovative digital technologies and supports their entry into overseas markets.


This project was established to intensively support excellent tourism companies in pioneering overseas sales channels, building networks, and attracting investment so that they can grow beyond the limitations of the domestic market into global companies.



The Ministry plans to expand the related budget from 6.15 billion won to 6.7 billion won (government proposal) next year and broaden the scope of support.


This content was produced with the assistance of AI translation services.

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