Shinhan Financial Investment Expands Digital PB Investment Consultation Until 8 PM

[Asia Economy Reporter Lee Jung-yoon] Shinhan Financial Investment announced on the 6th that it has extended the consultation hours for its digital private banker (PB) investment consultation service.

Shinhan Financial Investment has extended the consultation hours for the digital PB investment consultation service by 3 hours, expanding the operating hours from the previous weekday schedule of 8:30 AM to 5:00 PM to 8:00 PM, to enhance customer convenience and provide more efficient service.

Customers can access customized investment consultation services anytime and anywhere through phone calls and the Investment Consultation TALK service within the Shinhan Alpha Mobile Trading System (MTS).

Additionally, the accessibility of investment consultation services, which have high demand for face-to-face channels such as asset management, investment consulting, and financial product consultation, has been expanded. Even customers conducting non-face-to-face transactions can receive differentiated investment consultation services from veteran PBs with over 15 years of experience through the digital PB investment consultation service.

Shinhan Financial Investment plans to expand consultation channels by introducing a digital video consultation service to provide real-time investment consultation services by professional PBs comparable to existing face-to-face channels.

Kim Gye-heung, Head of Digital Customer Division at Shinhan Financial Investment, stated, "To improve customer convenience, we plan to implement the digital video consultation service in the second half of the year," and emphasized, "We will continue to develop differentiated investment consultation services to expand consultation accessibility for non-face-to-face transaction customers and to approach customer-centric finance."

This content was produced with the assistance of AI translation services.