LGU+ Competes with Friends Through Exercise... New Concept Home Training 'Cocore Gym'
An LG Uplus model using the Cocore Gym service by linking U+tv and Galaxy Watch. Photo by LG Uplus
View original image[Asia Economy Reporter Oh Su-yeon] LG Uplus introduced on the 6th a new concept home training (home training: exercising at home) service called ‘Cocore Gym,’ which links the internet TV (IPTV) service ‘U+ Home Training Now’ with smartwatches, allowing users to check biometric information during exercise and compete with each other.
Cocore Gym is a smart GX service that links IPTV and smartwatches to measure biometric information such as heart rate and calories burned based on customers’ movements, and provides real-time rankings of users’ calorie consumption. Smart GX is a compound word combining ‘smart,’ meaning digital technology, and ‘GX,’ referring to group exercise conducted in fitness clubs. Going beyond simply displaying heart rate or calories burned through a smartwatch, it shows the information of users exercising together in rankings, creating a sense of competition experienced during group workouts.
New content reminiscent of ‘Peloton,’ the largest online fitness service in North America known as the ‘Netflix of home training,’ was also newly produced, delivering the vivid atmosphere of a fitness center where trainers appear to be exercising right before your eyes in real time. To achieve this, the stage, lighting, camera angles, and audio of the existing home training filming site were all redesigned and upgraded.
LG Uplus also conducted customer surveys to identify inconveniences related to home training, hearing opinions that while exercising comfortably at home at desired times without worrying about others is good, the fact that one exercises alone makes it difficult to stay motivated.
In response, LG Uplus explained that they added the element of competition with others through linking with smartwatches to motivate exercise and help home training customers actually enjoy working out. Just like competing by comparing the speed on a treadmill or the weight of dumbbells next to you at a fitness center, users become pacemakers for each other on U+ Home Training Now.
Cocore Gym can be used by linking UHD3 or higher U+tv set-top boxes with Galaxy Watch 4 or 5 equipped with Android OS. LG Uplus is operating a free trial period for three months starting from the 5th to allow more customers to experience it directly, and plans to switch to a paid service afterward.
Son Min-seon, Executive Director of LG Uplus Game & Home Training Platform Tribe, said, “Cocore Gym, introduced this time, is the result of listening to customers’ voices that it is difficult to exercise for a long time when doing it alone at home,” adding, “Along with the launch of ‘digital fitness,’ which applies smart technology to fitness, we will continue to advance the service and expand content to enhance customers’ exercise experience.”
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U+ Home Training Now offers over 500 pieces of content tailored to various customer needs, including ▲content by exercise type such as meditation, stretching, strength training, and aerobic exercise ▲themed content for specific customer groups such as kids, pregnant women, seniors, and golfers ▲health information from professors at Seoul National University Hospital ▲and vivid exercise methods from active trainers. Since its launch in August last year, the cumulative number of users has reached one million over the past year.
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