Seongbuk-gu Fashion Sewing Joint Brand ‘URZ (Yours)’ Holds Seasonal Exhibition

[Seoul District News] Presenting Fall/Winter Tweed Collection under the Theme ‘New Classic (Newtro Classic)’ & Collaboration Model with Small Manufacturers through Seongbuk Smart Fashion Industry Center’s Co-Brand ‘URZ (Yours)’ ... Seongbuk-gu Publishes ‘Seongbuk, the Museum Without a Roof’ Booklet

A planned product launched under the theme of 'Newtro' for this fall and winter by the Seongbuk-gu local-based fashion sewing joint brand.

[Asia Economy Reporter Park Jong-il] Seongbuk-gu (Mayor Lee Seung-ro) is presenting the 2022 Fall/Winter exhibition under the theme of ’New Classic (Newtro Classic)’ for its fashion sewing joint brand.

‘URZ’ stands for ‘Unique Reality Zone (the most special moment for you)’ and is a region-based joint brand launched to revitalize the clothing manufacturing industry, a representative industry of Seongbuk-gu, by developing high value-added products for fashion manufacturing companies and pioneering joint distribution channels.

This fall/winter exhibition, the second since the spring exhibition in April, involved suit-specialized manufacturing companies located in Seongbuk-gu. It was conducted with the purpose of planning designs to expand domestic and international joint distribution channels and promoting the global competitiveness of the joint brand.

In line with the ‘Newtro’ theme, which means ‘new retro,’ the photo shoot was held at Yehyangjae, a traditional experience space in the district, to capture the Korean ‘style’ of Seongbuk, rich in history and cultural heritage, along with trendy materials and design ‘beauty.’

More than 70% of the planned products use tweed material, a classic fabric used by luxury brands for over 100 years, and will showcase elegant designs and beautiful silhouettes in suits, jackets, dresses, and coats. To ensure price competitiveness, distribution margins are minimized, and product prices will be released not to exceed the 100,000 KRW range.

These planned products will be available for sale from September 5 on the URZ website and Naver Shopping URZ Shop, as well as in the showroom located on the first floor of the Seongbuk Smart Fashion Industry Center and a select shop in Shanghai, China.

Lee Seung-ro, Mayor of Seongbuk-gu, said, “We will continue to expand the global distribution channels of URZ to widely promote the excellence of local clothing manufacturers and actively strive to contribute to the local economy by creating quality jobs.”

The Seongbuk Smart Fashion Industry Center, which opened in December last year, is equipped with shared foundation rooms, exhibition and sales spaces, and design and pattern rooms as smart factory infrastructure for small fashion sewing businesses. It is operated by the Seoul Fashion Textile Sewing Association and provides an all-in-one service from fashion design to distribution.

Seongbuk-gu (Mayor Lee Seung-ro) has published ‘Seongbuk, the Museum Without a Roof,’ introducing various cultural heritages in the region.

An official from the district explained the background of the publication, saying, “Since the Seongbuk Cultural Center published ‘Cultural Properties of Seongbuk’ in 1997, there have been many changes, but no book has systematically investigated and organized these changes. It is also the role of administration to properly pass on local heritage as records to future generations.”

The first part of the book, under the theme ‘Seongbuk Cultural Heritage Exploration,’ allows readers to experience vividness and a sense of being on-site by exploring actual cultural heritages, starting from ‘Hanyangdoseong,’ the fortress wall surrounding the Joseon Dynasty capital Hanyang, passing through ‘Jeongneung,’ and reaching the ‘Kim Jin-heung House in Jangwi-dong.’

The second part introduces over 200 cultural heritages of Seongbuk. It organizes various national treasures, treasures, and historic sites located by neighborhood, from the ‘Celadon Inlaid Crane and Cloud Pattern Maebyeong’ and the ‘Hunminjeongeum Haerye’ held at the Kansong Art Museum in Seongbuk-dong to ‘Uireung’ in Seokgwan-dong, in a clear and concise manner.

The book will be uploaded in electronic file format on the Seongbuk-gu Office website under Seongbuk Introduction → Public Relations Archive → Non-periodical Publications, allowing anyone to easily download and use it.

Lee Seung-ro, Mayor of Seongbuk-gu, stated, “Seongbuk-gu is home to deeply rooted resources such as the national treasures ‘Hunminjeongeum’ and ‘Honcheonui,’ treasures ‘Daedongyeojido’ and ‘Angbuilgu,’ historic sites ‘Hanyangdoseong’ and ‘Jeongneung,’ and Seoul Future Heritage sites like ‘Gilsangsa Temple’ and ‘Park Kyung-ri House.’ It is no exaggeration to say that it is a ‘museum without a roof’ where past, present, and future coexist. I hope this book will widely promote Seongbuk-gu, a city where history and culture breathe, and serve as an excellent guide for those interested in our region.”

This content was produced with the assistance of AI translation services.