Duty-Free Allowance Increase Aligned... Shilla Duty Free Conducts Promotion for Domestic Customers

Exterior view of Shilla Duty Free Seoul branch.

[Asia Economy Reporter Jeon Jinyoung] Shilla Duty Free announced on the 5th that it will conduct a promotion targeting domestic customers in line with the increase in the duty-free allowance.

At Shilla Duty Free Seoul branch, in accordance with the increased duty-free allowance, all domestic customers who purchase over $800 by the 12th of this month will receive a scratch coupon.

The first prize winner will receive 1 million S Rewards points (equivalent to approximately 1.3 million KRW), the second prize CJ Hong Sam Jin Black Stick, the third prize CJ Hong Sam Jin Stick, the fourth prize a 10,000 KRW Samsung gift certificate, and the fifth prize 5,000 S Rewards points.

Additionally, at the Seoul branch, popular liquors such as Ballantine’s, Johnnie Walker, and Macallan are sold at up to 55% discount, and sunglasses, fashion watches, jewelry, and some imported cosmetics are sold at up to 70% discount. Customers who purchase over $1,500 can also receive airport lounge access vouchers.

At Shilla Internet Duty Free, a Shilla Housewarming event is held until the 30th of this month, offering up to 4,500 S Rewards points. Benefits also include up to 70% discounts on popular items such as cosmetics, perfumes, and sunglasses, attendance events, and 5,000 S Rewards points for entering the expected departure date.

For all customers, a tiered point reward event is also underway: 100,000 points for purchases over $800, 85,000 points for purchases over $650, 55,000 points for purchases over $450, and 35,000 points for purchases over $250.

In collaboration with Samsung Electronics, a prize event is being held until the 31st of next month, where customers holding the ‘New Galaxy Non-Fungible Token (NFT)’ can win a ‘Galaxy Tab S8 Ultra 512G’. Customers who visit the information desks at Shilla Duty Free Seoul, Jeju, or Incheon branches and verify their NFT will receive 22,000 Shilla Duty Free S Rewards points and will be automatically entered into the prize draw.

A Shilla Duty Free official said, "We expect an increase in domestic customers’ use of duty-free shops due to the raised duty-free allowance and expanded liquor purchases," adding, "We will expand promotions and improve the shopping environment to timely provide customers with the products and services they want."

This content was produced with the assistance of AI translation services.