Kyochon Chicken Wins '2022 Brand of the Year Award' for 20 Consecutive Years

Kyochon F&B won the Chicken of the Year award for the 20th consecutive year at the '2022 Brand of the Year Awards Ceremony' held on the afternoon of the 2nd at the Shilla Hotel in Jangchung-dong, Jung-gu, Seoul. The photo shows Hyungwook Lim, Executive Director of External Cooperation at Kyochon F&B (right), and Eungi Yoon, Chairman of the Korea Consumer Brand Committee, posing for a commemorative photo. Photo by Kyochon F&B

[Asia Economy Reporter Moon Hyewon] Kyochon Chicken has won the ‘2022 Brand of the Year Award’ for 20 consecutive years.

Kyochon Chicken announced on the 5th that it received the grand prize in the ‘Chicken of the Year’ category at the ‘2022 Brand of the Year Awards’.

The 2022 Brand of the Year Awards is hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum. The awardees are selected through a national vote and committee deliberation for each category.

Kyochon cited its unique and differentiated franchise operation method as the main reason for winning the grand prize for 20 consecutive years.

Kyochon has maintained high-quality sauces by using premium domestic ingredients such as whole domestic garlic, fermented soy sauce, red chili peppers, and acacia honey, and by adopting strict manufacturing standards for storage and hygiene. It has strived to provide the best products to customers. To ensure solid QSC (Quality, Service, Sanitation) management, Kyochon has established a systematic and diverse education system including new franchisee training, refresher training, one-day training for franchise employees, and a 1:1 on-site customized training program called ‘Atti.’ Through this, it has created a virtuous cycle of mutual growth by achieving systematic franchise management and customer satisfaction.

Additionally, Kyochon leads sharing management by realizing social value through various social contribution activities for the local community and neighbors, such as supporting youth preparing for independence and children at risk of food insecurity.

A Kyochon F&B official said, “The love and interest from our customers have brought us the great honor of winning for 20 consecutive years,” and added, “We will continue to strive to become Korea’s representative chicken brand that provides the best products and services to our customers.”

This content was produced with the assistance of AI translation services.