Ministry of SMEs and Startups, KT, Win-Win Commission, and Merchants' Association Win-Win Agreement
"Non-face-to-face and Digital Transactions... Responding to Changes in Distribution Environment"

On the 29th, ahead of the Chuseok holiday, citizens are shopping at Mangwon Market in Mapo-gu, Seoul. Photo by Moon Honam munonam@

On the 29th, ahead of the Chuseok holiday, citizens are shopping at Mangwon Market in Mapo-gu, Seoul. Photo by Moon Honam munonam@

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[Asia Economy Reporter Kim Bo-kyung] The Ministry of SMEs and Startups and KT have joined hands to promote the digital transformation of traditional markets.


The Ministry of SMEs and Startups, KT, the Win-Win Growth Committee, and the National Merchants Federation signed a win-win cooperation agreement on the 5th to collaborate so that traditional markets can respond to the changing distribution environment where non-face-to-face and digital transactions are expanding.


First, digital education will be provided to merchants who have difficulty using digital devices to help them join and use online platforms. They will promote customer inflow by introducing free Wi-Fi zones within traditional markets and supporting the organization of outdated communication networks.


In addition, a public-private consultative body for the digital transformation of traditional markets will be operated to enable the newly issued card-type Onnuri gift certificates, launched on the 29th of last month, to be used on various payment platforms, and the scope of technical and policy cooperation with other organizations will be expanded.


Minister Lee Young of the Ministry of SMEs and Startups said, "The digital transformation of traditional markets is not a choice but a necessity. The government has reflected the digital transformation of traditional markets as the number one national agenda and is preparing various support measures," adding, "I hope this agreement will be an opportunity to nurture our neighborhood merchants into innovative entrepreneurs."



Chairman Oh Young-gyo of the Win-Win Growth Committee said, "Today's win-win agreement is the first step to practicing regional coexistence-type win-win cooperation between large corporations and traditional markets," and added, "We will use this agreement as an opportunity to promote the digital transformation of traditional markets and further spread the culture of win-win growth."


This content was produced with the assistance of AI translation services.

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