Lotte Hi-Mart Holds TV Discount Event Ahead of Qatar World Cup

Models are introducing the 'Cheer Up Korea! TV World Festa' event at Lotte Hi-Mart Daechi branch.

[Asia Economy Reporter Jeon Jinyoung] Lotte Hi-Mart announced on the 5th that it will hold the ‘Cheer Up Korea! TV World Festa’ event until the 30th of this month. This is in consideration of the increased demand for TVs ahead of the second half sports events such as the Qatar World Cup in November. In fact, during the opening ceremony of the 2018 Russia World Cup in June, TV sales revenue at Lotte Hi-Mart increased by about 18% compared to the same period last year.

The event, running until November, is focused on large TVs of 189cm (75-inch) or larger, in line with the premium TV preference trend. Although total sales revenue for TV items slightly decreased compared to last year due to rising prices, premium TV sales revenue from January this year to the day before the announcement increased by 10% compared to the same period last year. The share of premium TVs in total sales also rose from 41% in 2020 and 49% in 2021 to 59% this year.

At over 410 Lotte Hi-Mart stores nationwide, customers purchasing products from the ‘Special Edition Launch Exhibition’ event can receive benefits up to 1 million KRW. To vividly enjoy sports games, movies, and dramas, high-definition models such as OLED and QLED TVs of 75 inches or larger are offered. Purchasing the Samsung Electronics 214cm (85-inch) Neo QLED TV product grants 900,000 L.Points. Paying with the event card also provides an additional 100,000 KRW cashback benefit. Additionally, Samsung Electronics 85-inch QLED TVs, LG Electronics 77-inch OLED TVs, and 86-inch QNED TVs are sold at discounted prices.

Until the 16th of this month, a ‘Chuseok Gift Exhibition’ is being held. Purchasing a 75-inch UHD TV from Daewoo Display priced around 1.5 million KRW together with a soundbar allows purchase at around 1 million KRW. Samsung Electronics’ The Freestyle beam projector is also sold at a discounted price of 990,000 KRW. There is also a trade-in event. Returning an old Samsung Electronics TV and purchasing The Premiere beam projector grants up to 700,000 L.Points. The previously used product will be collected when the newly purchased product is installed. A design TV exhibition is also held. Purchasing Samsung Electronics 75-inch or 65-inch The Frame TVs offers discounts up to 150,000 KRW.

Lee Byung-ryul, Team Leader of the Home Appliances Team 2 at Lotte Hi-Mart, said, “Demand for premium TVs characterized by large screens and ultra-high definition continues to increase,” adding, “Since we are holding the event with popular products gathered, it will be a good opportunity for those who want to enjoy large sports events with immersive screens.”

This content was produced with the assistance of AI translation services.