GS Retail Conducts 'Quick Commerce' Promotional Broadcast on Live Commerce

GS Retail live commerce 'Shoppy Live' broadcast scene of the 'Fresh Mall Prime Membership' guide aired on the 2nd.

[Asia Economy Reporter Jeon Jinyoung] GS Retail announced on the 5th that it will conduct a quick commerce promotional broadcast on its own live commerce platform, Shoppy Live.

Shoppy Live will hold a promotional broadcast for the quick commerce service "Our Neighborhood Delivery" (hereafter, Udil) at 3 PM on the 6th. Udil is a quick commerce service that allows customers to easily order products from convenience store GS25 and supermarket GS The Fresh and receive delivery within one hour.

During the broadcast, the first 400 people who sign up for Udil will receive 3,000 GS&POINTs. Additionally, customers who purchase over 30,000 KRW through Udil will receive a 10,000 KRW discount and free delivery benefits, along with a coupon pack containing discount coupons worth up to 7,000 KRW.

This Udil service promotional broadcast was planned to achieve two goals: expanding GS Retail’s influence in quick commerce and developing intangible products tailored for live commerce.

Compared to TV home shopping, live commerce is relatively cost-effective and mainly viewed by people proficient with mobile devices, making it an optimal channel for advertising or promoting platform services targeting this audience.

In fact, Shoppy Live conducted broadcasts on the 26th of last month and the 2nd of this month to introduce the "Fresh Mall Prime Membership." Through these two broadcasts, the membership was introduced in detail to over 10,000 people, and approximately 300 people applied for membership consultation as a secondary outcome.

Lee Taeyoung, Manager of GS Retail’s Live Commerce Marketing Team, explained, “Live commerce allows more active communication with customers and the operation of more diverse promotions compared to other distribution channels. We will strive to establish Shoppy Live as a marketing channel that introduces and supports the activation of platform services or businesses, in addition to intangible products such as insurance and rentals, which are mainly sold on TV home shopping.”

This content was produced with the assistance of AI translation services.