Samsung C&T Label C, Opens First Department Store Outlet at Lotte Department Store Main Branch

Global Clean Beauty Brand Lineup Including Bamford, Maison Louis Marie, AbsoluSion, and Jayhanna

[Asia Economy Reporter Koo Eun-mo] Label C, a clean beauty specialty edit shop under Samsung C&T Fashion Division, announced on the 5th that it has opened its first department store location at the Lotte Department Store Main Branch in Sogong-dong, Jung-gu, Seoul.

Label C is a clean beauty specialty edit shop that carefully selects and introduces clean beauty brands that use natural, skin-friendly ingredients with consideration for people and the environment. In addition to its flagship store opened last September in Garosu-gil, Sinsa-dong, it is also sold at Culture Blending Union Beaker and the fashion and lifestyle specialty mall SSF Shop. By entering the Lotte Department Store Main Branch, where major well-known cosmetic brands are gathered, Label C plans to actively increase its brand awareness.

The new Label C store is located on the basement first floor of the Lotte Department Store Main Branch, covering approximately 9 pyeong (30.43㎡). Reflecting the brand’s emphasis on natural ingredients derived from nature, the interior concept is based on “a comfortable rest felt in nature,” creating an overall warm atmosphere.

At the Lotte Main Branch store, Label C offers a variety of verified global clean beauty brands across beauty fields such as body and skincare, fragrance, nail care, and hair care. Brands sold include Bamford, a British natural lifestyle brand; Maison Louis Marie, an American fragrance brand; Absolution, a French natural cosmetic brand; J.Hannah and Sundays, American clean nail care brands; and Christophe Robin, a French hair care brand.

Yoo Joo-won, Group Head of Label C, said, “Following the Garosu-gil flagship store last year, this year we have opened our first department store exclusive store at the core commercial area of Lotte Main Branch. We will expand touchpoints where customers can experience various clean beauty brands selected by Label C and empathize with eco-friendly values.”

To commemorate the opening of the Lotte Main Branch store, Label C is running a promotion. Customers who purchase over 200,000 KRW will receive a Bamford Pillow Mist sample, those who purchase over 300,000 KRW will receive a Maison Louis Marie Eau de Parfum Discovery Set, and those who purchase over 400,000 KRW will receive either a Maison Louis Marie body lotion or body wash on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.