"Preparing Charyesang Under 100,000 Won"... Emart's Convenient Jesuyong Products 'Popular'
Get a Gift Certificate with Purchases Over 25,000 Won
[Asia Economy Reporter Lim Chun-han] Recently, as grocery prices have surged sharply, more people are seeking convenient ancestral ritual food items at large supermarkets.
According to Emart on the 5th, sales of Peacock's convenient home meal kits during last Lunar New Year increased by 8% compared to the previous year. Accordingly, this year they prepared 10% more stock than last year, and from now until the 14th, customers who purchase Peacock's convenient ancestral ritual food items worth more than 25,000 KRW will receive a 5,000 KRW Shinsegae gift certificate.
By using Emart's representative convenient home meal brand Peacock and Kitchen Deli products, which are fully cooked, you can prepare a Chuseok table for under 100,000 KRW. For example, purchasing one each of six products?Mosit Leaf Songpyeon (7,980 KRW), Assorted Jeon (10,980 KRW), Soonhee's Bindaetteok (8,980 KRW), Large Pack Tteokgalbi (13,980 KRW), Five-color Feast Japchae (8,480 KRW), and Soonhee's Meat Meatballs (9,480 KRW)?totals 59,880 KRW. Using the gift certificate promotion, customers can receive discounts ranging from 5,000 KRW up to 10,000 KRW.
Kitchen Deli corner products, which offer various ready-to-cook items, are also great for budget-friendly ancestral ritual tables. The six-variety holiday namul set, which includes bracken, bellflower root, radish greens, spinach, mung bean sprouts, and soybean sprouts, is priced at 9,980 KRW and can be repurposed for bibimbap after the ritual. Pork Yukjeon is also cost-effective at 9,980 KRW, and grilled croaker, an essential dish for the ritual table, is sold for 7,980 KRW.
Since these products come fully prepared, the cooking time is short. They can be heated in a microwave or air fryer, or lightly pan-fried, and many deli products require no cooking at all. This is expected to be a great help for single-person households, dual-income families, and families planning small gatherings during the holidays.
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An Emart representative said, “Since this Chuseok comes amid high inflation, customers are more interested in frugal consumption than ever before. Using convenient meal kits can save both cost and time.”
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