[IFA2022] LG OLED & Gaming TV 'Hit'... "Targeting Europe, the Largest Market with 40% of the World"

The World's Largest Portfolio Ranging from 97-inch to 42-inch Sizes
Mid-sized Models Also 'Noteworthy' Including the 'Flexible' Gaming Monitor 'Flex'

Models introducing LG Electronics' 97-inch OLED Evo Gallery Edition, the world's largest OLED TV, at IFA 2022, Europe's largest electronics exhibition held for five days from the 2nd (local time) in Berlin, Germany. The OLED Evo is equipped with the 5th generation AI Alpha 9 processor, enhancing picture and sound quality to elevate the home entertainment experience to a new level. (Photo by LG Electronics)

[Berlin (Germany) = Asia Economy Reporter Moon Chaeseok] LG Electronics' world’s largest OLED TV, the 97-inch OLED Evo Gallery Edition, has been recognized in Berlin, Germany. At MediaMarkt Alexa, the largest electronics store in Berlin, the lineup ranging from the world’s largest 97-inch to the smallest 42-inch OLED TVs was displayed side by side, confirming LG’s solid status, according to many reviews.

On the 4th (local time), LG Electronics reported that during the previous day at MediaMarkt Alexa, held during Europe’s largest electronics exhibition 'IFA2022,' its OLED TVs attracted great attention. Established in 1979 in Munich, Germany, MediaMarkt is Europe’s largest electronics retailer. It is the largest complex shopping mall in Berlin, with over one million monthly visitors.

MediaMarkt renovated its store in time for IFA 2022. It is a place where leading global TV manufacturers compete to showcase their flagship lineups, and LG Electronics operated a 111㎡ TV display zone in the store. As a solution to target discerning European consumers, LG emphasized the 'customer experience innovation' provided by OLED TVs.

LG Electronics attached great significance to being evaluated in Europe, the 'largest OLED market.' According to market research firm Omdia, Europe accounts for about 40% of global OLED TV sales, making it the largest OLED market. Omdia forecasts that the OLED sales share in the European TV market will surpass 20% for the first time ever this year, doubling from 11.1% in 2020.

According to LG Electronics, the entire lineup of LG OLED TVs, from the world’s largest 97-inch to the world’s smallest 42-inch, was exhibited on the third-floor TV display zone. It was praised as befitting a world-class OLED TV brand.

LG Electronics was the first among German electronics stores to exhibit the world’s largest 97-inch (approximately 246 cm diagonal) OLED Evo Gallery Edition, which is about to be officially launched. The vivid viewing experience of OLED that can be experienced on the 97-inch screen was enough to overwhelm visitors.

The 42/48-inch mid-sized OLED TV 'Flex,' a representative gaming TV and a prime example of TV viewing experience innovation, was also very popular in the store. It is an ambitious product that LG Electronics aims to develop into a high-profit hit product, and it has been well received in the world’s largest market. About half of all 40-inch class OLED TVs are sold in Europe. According to Omdia, the global shipment volume of 40-inch class OLED TVs is expected to increase by nearly 50% year-on-year to about 1.42 million units this year.

LG Electronics has not neglected OLED form factor innovation. Inside the store, various lifestyle TVs were displayed, including the OLED Evo with gallery design that places the entire TV flush against the wall, and the LG OLED Objet Collection, which enhances the elegance of installation spaces. In particular, the LG OLED Objet Collection lineup was exhibited in a lifestyle display zone designed like an actual home, considering European consumers’ preference for harmony in interior and space.

LG Electronics showcased the LG OLED Objet Collection 'Easel,' which offers a unique spatial experience by leaning or placing the TV flush against the wall, and the LG OLED Objet Collection 'Pose,' which is beautiful like interior furniture even from the back of the TV. The company plans to propose differentiated lifestyles to customers who value spatial harmony and enjoy creating their own interior design.

According to LG Electronics, the German consumer media Stiftung Warentest named the LG OLED Evo as the best product in its TV performance evaluation. This product received the highest rating among 315 models evaluated in terms of picture quality and sound. Moreover, eight LG OLED TV models swept the 2nd to 9th places in the TV performance evaluation conducted by this media.

Another German technology media outlet, Computer Bild, also named the 65-inch OLED Evo as the best product. The media praised it, saying, "It shows the best performance among the tested products," and "It delivers the highest level of brightness performance among OLED TVs while achieving perfect 'black'." According to Omdia, LG Electronics recorded an overwhelming No. 1 position with about 67% market share in terms of shipment volume in the European OLED TV market last year.

This content was produced with the assistance of AI translation services.