Amorepacific Group's 77th Anniversary... "Let's Open the Future of Beauty"

Suh Kyung-bae, Chairman of Amorepacific Group, is delivering a commemorative speech at the online anniversary ceremony held on the 2nd to celebrate the 77th anniversary of the company's founding. Photo by Amorepacific

[Asia Economy Reporter Moon Hyewon] Seo Kyung-bae, Chairman of Amorepacific Group, encouraged employees on the occasion of the 77th anniversary of the company's founding, saying, "In the present where national and regional boundaries have been blurred, let's place the 'customer' as the standard for all value judgments and readjust our business."

At the Amorepacific Group founding anniversary ceremony held online on the 2nd, Chairman Seo said, "Let's open the future of beauty that evolves customers, the world, and all of us."

Founded on September 5, 1945, Amorepacific Group has grown into a leading Korean beauty company based on the founding spirit of 'contributing to humanity through beauty and health.' It established Korea's first cosmetics research institute, exported domestically produced cosmetics, and has presented the best products to customers. Since the 2000s, it has continued to enter various global markets through bold challenges.

In his commemorative speech, Chairman Seo said, "In an era of infinite possibilities beyond national and regional boundaries, let's constantly communicate so that domestic and international customers can fully enjoy the lives they desire," adding, "Let's expand our perspective to encompass customers' daily lives, use digital and data technologies to be close to customers, and continue efforts to 'beautify people, beautify the world' based on the zeitgeist of 'New Beauty' that empathizes with the difficulties faced by customers and the world."

On the occasion of its 77th anniversary, Amorepacific Group is also conducting the 'Beautifullog' challenge online, where members worldwide share records of their daily lives and celebrate long-term employees.

This content was produced with the assistance of AI translation services.