Kia Launches '2023 K3' Starting at 17.52 Million KRW

K3 Model Year Change
"New Design Specifications Applied to Enhance Marketability"

[Asia Economy Reporter Hyunseok Yoo] Kia announced on the 2nd that it will launch the upgraded 'The 2023 K3' and 'The 2023 K3 GT' on the 5th and begin full-scale sales.

The 2023 K3 is a model with a year change. It enhances product competitiveness by standardizing customer-preferred features and increases customer satisfaction by applying new design specifications.

To expand customer choices for infotainment functions, a new package including an ▲8-inch display audio ▲rear monitor ▲shark fin antenna has been applied as standard on the main trim, Prestige. It is also available as an option on the entry trim, Trendy.

Additionally, LED interior lights (map lamp, room lamp) are standard on all trims, and the Prestige trim includes standard features such as ▲metal pedals ▲driver’s safety power window ▲independent control full-auto air conditioning.

Furthermore, the existing four trims ▲Trendy ▲Prestige ▲Noblesse ▲Signature have been restructured into three trims ▲Trendy ▲Prestige ▲Signature to make it easier for customers to choose a trim.

Kia also offers a new design package called ‘Black Fit’ available on the top-tier Signature trim. The Black Fit package consists of ▲17-inch black wheels ▲black cover for outside mirrors ▲black rear spoiler ▲side sill molding, emphasizing a dynamic yet sophisticated look.

The K3 GT is also introduced together. The 2023 K3 GT has enhanced product competitiveness by applying as standard previously optional features such as ▲10.25-inch navigation ▲navigation-based smart cruise control ▲highway driving assist ▲LED interior lights (map lamp, room lamp).

The sales prices are ▲Trendy 17.52 million KRW ▲Prestige 20.71 million KRW ▲Signature 24.49 million KRW, and the K3 GT, operated as a single trim (Signature), is priced at 27.24 million KRW.

A Kia official said, “The K3 is a model that stands out in the compact sedan market with its sophisticated style and excellent cost-effectiveness,” adding, “The ‘The 2023 K3,’ which has enhanced product competitiveness and sporty design, will establish itself as a representative model of domestic compact sedans.”

This content was produced with the assistance of AI translation services.