E-Land Melbon Launches New 'Melish Line' Products

[Asia Economy Reporter Eunmo Koo] Melbon, a women's lifestyle select shop operated by E-Land Retail, announced on the 2nd that it will newly release the Melish Pants, a year-round bestseller product, in the 2022 Fall/Winter (F/W) version.

The Melish Pants are the representative product of E-Land Melbon's stylish line, the "Melish Line" (MELBON+STYLISH), selling over 200,000 units annually. Each season, professional designers improve the product through customer surveys and product research. This provides customers with optimized comfort while enhancing style with subtle detailed design elements. In particular, it is very popular among women in their 30s and 40s as it offers comfort along with body shape coverage functionality.

This year’s F/W season Melish Pants consist of five styles: baggy, wide, bootcut, jogger, and straight, allowing a wide selection according to body shape and preference, enabling various fits that suit individual personalities. Additionally, pants made of thermal materials emphasizing seasonal functionality will be released for the winter season.

An E-Land Melbon representative said, “Since its release, the Melish Pants have been very popular, and we launched a new version this fall to ensure it continues to be loved by many customers. The special feature is that it uses heat-treated shrinkage processing material, allowing it to be worn for a long time without deformation.”

This content was produced with the assistance of AI translation services.