Unexpectedly Best-Selling Toys... Distribution Industry Targeting Holiday Demand

Toy Demand Surges in Month of Chuseok
Lotte Mart & Lotte ON Celebrate Happy Toys "R" Us Day
Emart Offers Discounts on All LEGO Products

[Asia Economy Reporter Lim Chun-han] The distribution industry is targeting toy demand ahead of the upcoming Chuseok holiday. Recently, aside from Children's Day and Christmas, the months including Chuseok and Seollal have become peak seasons for toy sales.

According to Lotte Mart on the 4th, toy sales in September last year, which included Chuseok, and February this year, which included Seollal, increased by 15% and 10% respectively compared to the previous year. During the same period, sales on Lotte On also rose by 25% year-on-year in the months including Chuseok and Seollal. This is analyzed to be due to increased demand for purchasing gifts for children and nephews or nieces during the holidays or spending holiday allowances on toys.

Lotte Mart and Lotte On are holding the 'Happy Toys R Us Day' event until the 14th of this month to capture holiday toy demand. This event offers over 1,700 toy products with discounts of up to 50%. In line with the holiday atmosphere, popular gift items, board games that the whole family can enjoy together, ride-on toys and camping-related toys for outings and outdoor activities suited to the cool weather have been prepared.

At E-Mart, toy sales in September last year increased by 9.7% compared to the previous year. E-Mart is running a promotion until the 14th of this month offering a 10,000 KRW discount on all LEGO products when purchasing over 100,000 KRW. Customers who purchase over 70,000 KRW will receive a LEGO tote bag, and those who purchase over 100,000 KRW will receive both a LEGO tote bag and a LEGO cushion head. All Hello Carbot and Mecard Ball toys are offered at a 10,000 KRW discounted price when purchasing over 70,000 KRW. All plush dolls and bag charm categories are sold at a 10% discount when purchasing two or more items, and all Kongsuni toys offer a 5,000 KRW discount when purchasing over 50,000 KRW.

Major online malls also saw a noticeable increase in toy sales during the holiday period. On Gmarket, toy and toy sales in the months including last year's Chuseok and this year's Seollal increased by 26% and 35% respectively compared to the previous year. During the same period, SSG.com saw toy sales grow by 40% and 82% year-on-year respectively.

A distribution industry official said, “These days, toy demand is greatly increasing every holiday due to gift and holiday leisure demand. We have prepared the event with the biggest benefits of the year, so we hope customers prepare various toy products and have a happy holiday with their children and nephews or nieces.”

This content was produced with the assistance of AI translation services.