Samsung Galaxy Z Flip4 and Z Fold4 Shipments in Europe Double Year-on-Year

Initial Sales Record
Samsung "Supports Latest Mobile Experience"

Samsung Electronics announced at the 'Samsung Press Conference' held on the 1st (local time) ahead of the opening of 'IFA 2022' that the initial sales of the 'Galaxy Z Flip4' and 'Galaxy Z Fold4' in Europe set a new record, with shipments doubling compared to the previous models. The photo shows Benjamin Brown, Executive Director of Samsung Electronics' Europe Marketing Team, presenting this information at the Samsung Press Conference. Photo by Benjamin Brown

[Asia Economy Reporter Minyoung Cha] Samsung Electronics' 'Galaxy Z Flip4' and 'Galaxy Z Fold4,' launched in the global market, have recorded shipments more than double compared to the previous year in Europe.

On the 1st (local time), Benjamin Brown, Executive Director of Samsung Electronics' Europe General Marketing Team, announced at the 'Samsung Press Conference' held ahead of the opening of Europe's largest electronics exhibition 'IFA 2022' in Berlin, Germany, that the early sales of the Z Flip4 and Z Fold4 in Europe set a new record, with shipments doubling compared to their predecessors. Samsung Electronics launched the Z Flip4 and Z Fold4 last month on the 26th in 36 major European countries including the UK, Germany, France, Spain, and the Netherlands.

In the European market, the sales ratio of the Z Flip4 to the Z Fold4 is approximately 6 to 4. Regarding colors, the Z Flip4 is popular in Graphite and Bora Purple, while the Z Fold4 shows strong sales in Gray Green and Phantom Black.

At the Samsung press conference, Benjamin Brown, Executive Director and Head of Marketing for Samsung Electronics Europe, is presenting.

In the European market as well, the Z Flip4's stylish design and increased battery capacity have been strong advantages. The 'FlexCam' feature, which offers diverse shooting experiences only possible with foldable phones, has also proven popular among the local younger generation.

With the new foldable smartphones selling well in Europe, Samsung Electronics is expected to accelerate the popularization of foldables in the global market, which is its goal for this year.

Meanwhile, at the event, Samsung Electronics announced that software updates for previously released Galaxy foldable smartphones and the 'Galaxy Watch4' series will begin in early September. The Z Fold series and Z Flip series will be updated to 'One UI 4.1.1,' and the Galaxy Watch4 will be updated to 'One UI Watch 4.5.'

This content was produced with the assistance of AI translation services.