[IFA 2022] LG Electronics Exhibits Unique Figures with German Playmobil

German Toy Brand Playmobil and Home Appliances, Character Figures Exhibited at 'IFA 2022'

LG Electronics product installation technician large figure (left) and LG WashTower Compact product showcased by LG Electronics at IFA 2022 exhibition. / Source=LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics announced that on the 2nd (local time) at IFA 2022, Europe’s largest home appliance exhibition held in Berlin, Germany, it will showcase home appliances and character figures created in collaboration with the German toy brand Playmobil. Playmobil is a toy brand of the German Brandst?tter Group known for producing highly authentic figures.

LG Electronics will exhibit various Playmobil figures including ▲the all-in-one washer-dryer WashTower, ▲InstaView refrigerator, ▲InstaView oven, three premium home appliances, as well as ▲LG Electronics product installation technicians, ▲kitchen appliance influencers, and ▲figures representing interior designers. This initiative allows consumers of all ages, from children to adults, to enjoy the design and advantages of LG Electronics’ premium appliances in a fun way through figures.

LG Electronics also plans to use the figures created in collaboration with Playmobil for content production on its Instagram channel. In the future, various events will be held to give away Playmobil home appliances and character figures or sell them at online and offline stores.

Nosookhee, head of LG Electronics H&A Brand Communication, said, “We will continue to discover various elements that allow customers to easily and enjoyably experience LG premium home appliances and provide new customer experiences.”

This content was produced with the assistance of AI translation services.