The Body Shop Introduces 'Wellness' Line for Everyday Aroma Healing...

[Asia Economy Reporter Moon Hyewon] The Body Shop announced on the 1st that it will launch a new bath and body care line called ‘WELLNESS’.

The Wellness line is a premium aroma healing care line based on essential oils, containing more than 95% natural ingredients. All products are vegan-certified by The Vegan Society in the UK, and sustainability is considered by using recyclable containers and fair trade ingredients.

The line is subdivided into three categories: Boost, Sleep, and Breathe, designed for vitality, rest, and recharge.

Boost revitalizes tired daily life. It features lively mandarin notes and bergamot notes produced in Calabria, southern Italy, evoking the feeling of basking in the warm sun of the Calabrian coast. The Boost line especially includes hand care products such as ‘Happy Hand Cream’ and ‘Exfoliating Hand Wash’.

Sleep helps modern people enjoy high-quality rest. It contains lavender oil sourced from a local farm in Haute-Provence, France, operated over four generations, and the rich scent of woody vetiver root oil brings a calming feeling. In particular, the ‘Sleep Bedtime Balm’ helps to calmly and steadily wrap up the day and rest comfortably throughout the night.

Breathe gives a feeling of recharging the energy needed for daily life. Eucalyptus grown on farms in Yunnan Province, China, and rosemary supplied from traditional spice farms in Spain combine to offer a refreshing sensation like walking through a forest. The ‘Breathe Massage Melt’ is a massage gel exclusive to the Breathe line, characterized by a refreshing mint scent from eucalyptus leaf oil and rosemary leaf oil. It gently absorbs into the body, recharging the mind’s relaxation tired from work or exercise.

To celebrate the launch of the Wellness line, The Body Shop will operate a pop-up store from the 19th of this month to the 23rd of next month at the 135-year-old British tea brand Whittard of Chelsea’s Cheongdam flagship store in Apgujeong Rodeo, Seoul. At this pop-up store where customers can directly experience the Wellness line products, events will be held and prizes will be offered to visitors.

This content was produced with the assistance of AI translation services.