DB Insurance Releases Second Half Campaign Advertisement 'Glad I Made the Promise!'
[Asia Economy Reporter Changhwan Lee] DB Insurance announced on the 1st that it has released a new corporate PR campaign TV commercial titled 'Glad I Made the Promise!'
The company explained that the new advertisement was planned based on the positive emotions felt after fulfilling a 'promise.'
It conveyed the happiness and satisfaction gained after keeping promises in everyday life through the daily message, 'Glad I Made the Promise!'
The commercial is composed of a total of three drama-style episodes reflecting different generational situations to resonate with consumers about 'promises': ▲Father-Daughter episode (story of a working daughter and her father) ▲Husband-Wife episode (story of a husband and wife immersed in hobbies) ▲Single Household episode (birthday story of a young adult living alone).
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A DB Insurance official said, "Through the 'Glad I Made the Promise!' campaign, we will strive to become a brand that protects customers' happiness and continues to be loved by consumers."
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