Parnas Hotel Launches New Premium Hotel Membership 'The Parnas'
[Asia Economy Reporter Jeon Jinyoung] Parnas Hotel announced on the 1st that it will launch a new premium hotel membership called ‘The Parnas’ membership. A membership mobile application (app) that enhances customer convenience will also be released simultaneously.
The Parnas membership expands the partnership usage locations of the existing membership, which was mainly operated for Seoul hotels, to Jeju in line with the rapidly expanding trend including the opening of Parnas Hotel Jeju in July this year, and strengthens customer-preferred benefits.
The membership is launched in three types according to benefits, and consists of various benefits including regular discounts on rooms and restaurants, free room vouchers, restaurant gift certificates, and more. The membership mobile app introduced together allows all membership cards and vouchers to be used through the app. All functions necessary for membership use, such as checking membership and benefits and using vouchers, can be used, and benefit usage history can also be viewed at a glance. In addition, promotions and benefits prepared for membership members can be checked anytime through mobile notifications.
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A Parnas Hotel official said, “With the launch of the membership mobile app, customer convenience is expected to increase significantly, and at the same time, it will have an eco-friendly effect by eliminating the use of plastic and paper,” adding, “We hope customers enjoy a differentiated premium hotel experience with this membership that strengthens the benefits customers actually prefer and want in recent years.”
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