Shinsegae Inter Poire Appoints Actress Jeon Ji-hyun as Exclusive Model

[Asia Economy Reporter Eunmo Koo] The French luxury cosmetics brand POIRET has selected actress Jun Ji-hyun as its brand model and is launching full-scale marketing activities.

Shinsegae International announced on the 1st that POIRET has appointed actress Jun Ji-hyun as its exclusive model and will start a brand campaign.

This brand campaign tells the story of confident women who step out into the world and lead their own independent lives. It aims to express the image of a leader who has achieved social success, a life challenging new territories, and a strong yet elegant woman. This aligns with the design philosophy of designer Paul Poiret, who liberated women from the restrictive corsets 100 years ago.

In particular, POIRET’s color cosmetics line best reflects Paul Poiret’s philosophy that "various designs must exist so that every woman’s individuality can be respected." Among these, the product introduced through Jun Ji-hyun is the foundation "Teint de Soie," which helps maintain the beauty of women’s skin tones for a long time. According to the company, it has a light texture that feels as if it is not applied on the skin, instantly adhering softly to the skin surface to cover skin imperfections.

Through the campaign with Jun Ji-hyun, POIRET aims to promote the brand’s tradition and revival both domestically and internationally. They are also pushing for entry into department stores in France and the United States, targeting the first half of next year. As a brand inheriting the tradition of the globally renowned designer Paul Poiret, overseas department store buyers have shown great interest, and visible results are expected soon.

A POIRET representative from Shinsegae International said, "We will grow our presence with the weapon of high-quality products created in partnership with the world’s best partners, combining the 100-year tradition of POIRET and the freshness of a newly emerging brand in the luxury cosmetics market."

This content was produced with the assistance of AI translation services.