LG Innotek Revamps Website to Innovate Customer Experience

Strengthening Online Marketing Through Revealing Future Technology Trends and Innovative Technologies

An LG Innotek employee is viewing the revamped homepage on a screen. / Source=LG Innotek

[Asia Economy Reporter Kim Pyeonghwa] LG Innotek announced on the 1st that it has revamped its website to improve user experience and enhance customer-focused content. The purpose is to reorganize the website centered on users to increase customer value and strengthen communication with customers.

Although LG Innotek is based on B2B (business-to-business) transactions, it made changes to the website to strengthen communication with all visitors, including general consumers, potential job candidates, investors, partners, and clients who visit the site. Going forward, the company plans to use the website as the primary platform for customer communication and link it with various offline promotions. The company explained that the website will serve as a key touchpoint to enhance customer experience.

Visitors to the LG Innotek website can check various questions about technology, products, recruitment, and the company through diverse content on the revamped website. They can also subscribe to newsletters or leave inquiries directly. In the newly established 'Virtual Showroom' section, visitors can experience an interaction-based docent tour showcasing LG Innotek’s new products and technologies. Another new section, 'Innovation,' offers content on autonomous vehicles and digital twins. It introduces sensors and radar modules necessary for the operation mechanisms of autonomous vehicles. As a digital twin case, visitors can explore AI and big data-based R&D platforms and smart factory examples.

LG Innotek plans to announce news about major global exhibition events such as CES in the Virtual Showroom. Online campaigns linked with offline events like exhibitions and seminars will also be conducted simultaneously here. In the Innovation section, future themes such as autonomous vehicles, digital twins, and the metaverse will be presented along with LG Innotek’s business areas (optical solutions, substrate materials, automotive components, electronic components, etc.), products, and technology development stories. The plan is to introduce technology trends while connecting them with LG Innotek’s business and technological capabilities.

Lee In-gyu, Head of Strategy Division at LG Innotek, said, “Innovating customer experience through the new website will be a driving force for the growth of B2B companies,” and added, “We will actively promote various activities optimized for B2B companies centered on data-driven digital marketing.”

This content was produced with the assistance of AI translation services.