bhc Chicken 'Matcho King', 24 Million Units Sold in 7 Years Since Launch

[Asia Economy Reporter Moon Hyewon] bhc Chicken announced on the 30th that its ‘Matcho King,’ launched in August 2015, has achieved cumulative sales of 24 million units seven years after its release. The cumulative sales increased by about 37% over two years, following approximately 17.5 million units sold five years after its launch in 2020.

Matcho King is a menu item featuring crispy fried chicken generously coated with an oriental blend sauce made from aged soy sauce and honey, offering a sweet yet savory flavor. Additionally, various vegetables such as red chili peppers, Cheongyang chili peppers, black sesame seeds, green onions, and minced garlic are piled on the chicken to add a spicy taste, differentiating it from traditional soy sauce chicken in texture, flavor, and visual appeal.

The detailed menu includes the whole chicken ‘Matcho King,’ as well as partial meat options like ‘Matcho King Boneless,’ ‘Matcho King Combo,’ ‘Matcho King Wings,’ and ‘Matcho King Sticks,’ allowing customers to choose according to their preferences.

Since its launch, Matcho King has consistently remained the brand’s signature menu item, playing a significant role in expanding sales at over 1,800 franchise locations. In the first half of this year, it ranked among the top-selling chicken menu items of the company, following the flagship menu ‘Bburinkle.’

Meanwhile, leveraging the popularity of Matcho King, bhc Chicken collaborated with Emart24 last month to introduce new products. The detailed menu includes six items: ‘Matcho King Cheese Chicken Rice,’ ‘Matcho King Chicken Burger,’ ‘Matcho King The Big Chicken Triangle Kimbap,’ ‘Matcho King Cheese Kimbap,’ ‘Matcho King Chicken Drumstick Snack,’ and ‘Matcho King Frank Bar.’ These diverse convenience store offerings are characterized by the unique Matcho King sauce combined with various menu items.

This content was produced with the assistance of AI translation services.