Hyundai Department Store, 'Wearable and Beauty Devices' Popular as Chuseok Gifts

Wearable Device Sales Increase by 48.1%

Hyundai Department Store Trade Center Branch Osim Store Exterior.

[Asia Economy Reporter Lim Chun-han] This year, smart devices have emerged as popular gifts for Chuseok.

According to Hyundai Department Store on the 30th, sales of wearable devices such as smartwatches, smart bands, and wireless earphones from the 1st to the 29th of this month increased by 48.1% compared to the Chuseok gift set sales period last year. By item, smartwatch sales rose by 58.3%, smart bands by 45.6%, and wireless earphones by 51.3%.

Beauty devices that allow consistent at-home appearance care also sold well. During the Chuseok gift set sales period, beauty device sales increased by 59.6% compared to last year, which is three times higher than the 21.3% growth rate in beauty device sales in the first half of this year. Massage chair sales grew by 22.7% year-on-year, establishing themselves as one of the holiday gift options.

A Hyundai Department Store official said, "As the term 'New Senior' has emerged to describe the baby boomer generation entering old age, more parents are becoming familiar with smart devices compared to the past, leading to changes in holiday gift trends. We will continue to introduce various gift products that can lead customer trends in the future."

This content was produced with the assistance of AI translation services.