"Our School's Popular Restaurant at Convenience Store"... Emart24 Sells Collaborative Food Products Near University Campuses

50% Discount Benefit When Paying with Cashbee

Yeongcheol Street Burger sold at Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 30th that it will launch the ‘Cheongchun Bus 273’ promotion in collaboration with five popular restaurants near universities. Bus number 273 is known as an unofficial school bus among the MZ generation (Millennials + Generation Z) as it passes through more than 10 universities located in Seoul.

The university area specialty products being sold this time include six items: Yeongcheol Street Burger, Bbangkin Fruit Sandwich, Bbangkin Tuna Sandwich, Omoki Dosirak, Real Hangover Ramen, and Meat Tteokbokki (to be released). Through the Cheongchun Bus 273 promotion, customers can easily access nostalgic university area specialty collaboration products, and Emart24’s nationwide stores are expected to serve as promotional channels to introduce famous local foods near universities. Emart24 plans to continuously introduce collaboration products with popular restaurants to capture the diverse tastes of customers.

To commemorate the sale of Cheongchun Bus 273 collaboration products, Emart24 will also hold various events. Next month, customers who pay for the six Cheongchun Bus 273 collaboration products using ‘Cashbee’ (a transportation card) will receive a 50% discount. Overlapping discounts are also available through Emart24’s affiliated telecommunications companies. Until the 26th, customers who pay for the products with Cashbee and scan the integrated barcode on the Emart24 application (app) will be entered into a draw where 100 winners will receive a transportation card credit of 27,300 KRW.

Emart24 will attach QR code advertisement boards on six buses of route 273, 52 Emart24 stores located at key points along the bus route, and five university area popular restaurants. Customers who scan the QR code with their phone camera and enter the event will receive a 1,000 KRW Emart24 discount voucher via KakaoTalk Plus Friend chatroom.

An Emart24 representative said, “Through the Cheongchun Bus 273 promotion, we aim to offer the romance of youth that resonates not only with the MZ generation but also with older generations. We will continue to introduce collaboration products with popular restaurants so that Emart24 stores nationwide can be reborn as curated specialty shops and effectively serve as promotional channels to introduce local foods.”

This content was produced with the assistance of AI translation services.