Hanwha General Insurance Holds Launch Event for Characters 'Handa and Dudu'

[Asia Economy Reporter Changhwan Lee] Hanwha General Insurance announced on the 29th that it has developed characters named ‘Handa’ and ‘Dudu’ that can be used on digital channels, and will hold an event to give away character emoticons for free when adding them as friends on KakaoTalk.

The event will be held on a first-come, first-served basis starting at 2 p.m. on the same day on the ‘Hanwha General Insurancemini’ Kakao channel. Emoticon coupons for 16 types of ‘Handa and Dudu’ will be sent to 50,000 new customers who add the channel as a friend, and after downloading, they can be used for free for 30 days.

The two characters introduced this time are actual enhanced versions of works that won the grand prize in a public contest held earlier this year. The main character, a white bear with long arms named ‘Handa,’ was given a customer-friendly personality symbolizing embracing all customers with its long arms. The character’s name is a shortened form of ‘Hanwha Direct’ and carries positive meanings such as ‘Hanwha does it’ and ‘If it’s Handa, it gets done.’

The supporting character ‘Dudu’ is also a bear like Handa but is characterized by frequently wearing a tiger costume. It was designed to allow for various changes in appearance by changing clothes later. The name comes from the English expression of Handa, ‘DO,’ and through its small size but quick actions, it aims to represent the swift and flexible customer service orientation of Hanwha General Insurance.

A Hanwha General Insurance official said, “We developed the characters to shed the rigid and difficult image of insurance and to approach customers in a friendly way.” He added, “We plan to use the characters to communicate with customers in various areas and increase the recognition of Hanwha General Insurance.”

This content was produced with the assistance of AI translation services.