Noru Paint Participates as Official Partner in World's Top 3 Art Fair 'Frieze'

Noru Paint, Freeze Participation Introduction Image. [Photo by Noru Paint]

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint announced on the 29th that it will participate as an official partner of the world's top three art fairs, 'Frieze Seoul.'

The Frieze Seoul Art Fair, held for the first time and on the largest scale in Asia, includes prestigious global companies such as the German automobile brand BMW, Dobel, and La Prairie as partners.

Based on its experience in various art and cultural collaborations, Noroo Paint was able to participate as an official partner in this Asia-first art fair. Noroo Paint has previously appealed indirectly to the public about the impact of paint on our lives through color in spaces mainly visited by the younger generation, such as exhibitions and Lotte World Gralsjajin Hall.

Noroo Paint's paint will be exclusively supplied for the spatial production of this art fair. Noroo Seoul Design Studio (NSDS), Noroo Paint's color consulting specialist institution, will mix and develop bespoke colors to effectively produce the exhibition space. Through various activities, Noroo Paint has communicated new color, culture, and design values with customers and supplied premium colors to enhance the exhibited artworks. The partnership with Frieze Seoul, which exerts great influence in the art world, is a special challenge for Noroo Paint as it leaps forward as a color-specialized company.

The Frieze Seoul Art Fair will be held at COEX, Seoul, from the 2nd to the 5th of next month. About 350 leading galleries from home and abroad, including the world-renowned Gagosian Gallery, will participate, and works by famous overseas artists such as Damien Hirst and Anish Kapoor, as well as domestic emerging artists and masters, will be sold.

A Noroo Paint official said, "It is an honor to participate in Frieze Seoul, which attracts global attention with over 350 galleries participating," adding, "We plan to continue new challenges to advance as a color-specialized company."

This content was produced with the assistance of AI translation services.