Musinsa and StyleShare Merge Tech Divisions in Organizational Restructuring... "Synergy Through One-Team Operation"
[Asia Economy Reporter Song Seung-yoon] Online fashion platform Musinsa announced on the 29th that it will operate 29CM and StyleShare, which had been managed independently, as one team by integrating their development and product organizations.
Musinsa, which has been seeking practical business synergies with StyleShare, decided to maximize synergies between the two platforms through organizational restructuring such as personnel integration instead of independent business operations. The development and product organization of StyleShare will move to Musinsa Store's tech division. Personnel belonging to the business unit will be transferred to a newly established separate StyleShare business headquarters under the CEO organization to focus on operational efficiency and synergy between the two services. With this organizational restructuring, Yoon Ja-young, the business head who has led StyleShare, will resign from her current position and focus more on promoting new businesses at Musinsa, striving to discover new growth engines.
Along with the organizational restructuring, employees responsible for Musinsa, 29CM, and StyleShare services will gather and work together at a new office located near the Sold Out store in Seongsu-dong. On the first floor of the building, a cafe named ‘ASNISUM’ will be operated to showcase the stylish world created by Musinsa. ASNISUM is the reverse spelling of MUSINSA and represents a new virtual world within Musinsa.
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A Musinsa official said, "We will continue various collaborations to create synergies by experimenting with integration and independent operation between each service," and added, "We plan to continuously develop the working environment and culture to support the work immersion and growth of Musinsa employees."
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