“Preserving Spam's Taste and Appearance” CJ CheilJedang Launches 'Spam Gimbap Ham'

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 29th that it has launched ‘Spam Gimbap Ham,’ which can be conveniently cooked without having to take it out of the can.

This product, which replicates the taste and appearance of Spam, was released in response to consumer feedback that it is inconvenient to take Spam out of the can and cut it into multiple pieces when making gimbap. It features pre-scored lines for easy cutting along the lines to make gimbap, and is twice as thick as the company’s existing gimbap ham.

The refrigerated gimbap ham category is a market with steady demand, worth approximately 35 billion KRW annually. CJ CheilJedang plans to lead market growth with the ‘Spam Gimbap Ham’ product that is ‘out of the can.’

A CJ CheilJedang official said, “Spam Gimbap Ham allows consumers to enjoy various Spam dishes conveniently and deliciously without the hassle of opening and cutting the can,” adding, “We will continue to strive to introduce products that satisfy consumer needs.”

This content was produced with the assistance of AI translation services.