"Will It Fit My Height?" 11st Provides Size Information in Fashion Reviews

11st reviews have been changed to require size information input.

[Asia Economy Reporter Jeon Jinyoung] 11st has once again enhanced the convenience of reviews by providing additional size information in customer reviews. On the 29th, 11st announced that it has added a feature allowing customers to input body-related metadata when writing reviews.

By providing size information in customer reviews, 11st enables customers to refer to reviews left by others with similar sizes, making it easier to make purchasing decisions.

The applicable products include clothing and shoes in the ‘Fashion’, ‘Leisure·Outdoor·Sports’ categories, clothing and shoes in the ‘Amazon Global Store’, and clothing in the ‘Overseas Direct Purchase’ category.

When writing a review for a purchased product, customers can enter their ‘My Size Information’ such as gender, height, weight, and shoe size. Once size information is entered for the first time, it is also saved in previously written reviews. Size information is provided as additional information in the written reviews, and users must input their own size information to view others’ information.

Lee Hyung-gi, head of the Social Media Planning Team at 11st, said, “For fashion products that are difficult to try on directly when shopping online, referring only to reviews left by customers with similar sizes to oneself can reduce the chance of size selection failure.”

11st plans to expand the accumulated body metadata, which started with clothing and shoes, to the cosmetics category (gender·skin type·skin concerns) and the infant and children category (child’s gender·age·height·weight·shoe size) in September. As data gradually accumulates, additional features such as a ‘size filter function’ for review viewing will also be introduced in the future.

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