The Born Korea Awards 21 'Excellent Franchise Stores' in the First Half of the Year

The owner of Hongkong Banjeom 0410 Suwon Geumgok Branch (left) and the owner of Gwangmyeong Sageori Station Branch (right) recently received the Excellent Franchise Store Award for the first half of 2022. Photo by The Born Korea

[Asia Economy Reporter Moon Hyewon] The Born Korea announced on the 29th that it selected 21 'Outstanding Franchise Stores' in the first half of 2022 to practice win-win management with franchisees, awarding each store 1 million KRW, totaling 21 million KRW, along with a Chinese chef's knife engraved with CEO Baek Jong-won's signature.

The Outstanding Franchise Store Award system has been held twice a year to express gratitude for the efforts of store owners who have been diligently operating their stores as role models despite the prolonged impact of COVID-19 and to encourage voluntary store management.

In the first half of this year, The Born Korea selected 21 stores from 10 brands as outstanding franchise stores based on criteria such as Q.S.C (Quality, Service, Hygiene), sales growth rate, and CS (Customer Satisfaction). The selected stores received certificates along with food ingredient purchase costs worth 1 million KRW each and a Chinese chef's knife engraved with CEO Baek's signature as rewards.

The stores selected as outstanding franchise stores in the first half of this year include ▲Hong Kong Banjeom 0410 (Suwon Geumgok Branch, Gwangmyeong Sageori Station Branch, Wonju Jungang Branch) ▲Paik's Coffee (Gangneung Gyodong Jungang Branch, Asan Tangjeong Branch, Nowon Station Woori Bank Branch, Mokpo Bukhang Golden Branch, Cheonan Buldang Jungang Branch, Taean Terminal Branch, Sangbong Station Branch) ▲Hanshin Pocha (Hwaseong Bongdam Branch) ▲Yeokjeon Udon 0410 (Yeonsu-gu Office Branch, Ilsan Western Dome Branch) ▲Saemaeul Sikdang (Jinhae Seokdong Branch, Hanyang University Branch) ▲Rolling Pasta (Gwangju Jeonnam University Branch, Daejeon Timeworld Branch) ▲Baek's Beer (Nampo Branch) ▲Jeong Guksu (Suwon Yeongtong Branch) ▲Bonga (Geoje Gohyeon Branch) ▲Insaeng Seolleongtang (Konkuk University Station Branch).

Additionally, special support was provided to franchise stores severely damaged by the summer heavy rains. The Born Korea delivered flood recovery support funds considering the scale of damage to store facilities and equipment caused by the heavy rains and the business suspension period due to recovery efforts.

A representative from The Born Korea said, “Despite the difficult situation due to the prolonged COVID-19 pandemic and other factors, the efforts of store owners operating stores nationwide have enabled our company to achieve continuous growth. We will continue to motivate franchise stores to grow further and support them in various ways to promote franchise growth and strengthen internal stability.”

This content was produced with the assistance of AI translation services.