11st, Suspended Sales Amid Controversy Over Rising Sun Flag-Like Images by Partner Stores
[Asia Economy Reporter Kim Hyung-min] A controversy arose over the use of an image reminiscent of the Japanese Rising Sun flag in an advertisement video for a product sold on the online shopping mall 11st. 11st has suspended the sale of the product.
According to the industry on the 28th, among the 'Shocking Deal' event products on 11st, an advertisement image for a specific pair of pants used a mix of red and white colors that evoked the Rising Sun flag. This product was posted by an individual seller registered on 11st. It appears that the advertisement was used while conducting the Shocking Deal event starting the previous day.
Dozens of complaints requesting the removal of the advertisement due to its resemblance to the Rising Sun flag were posted on the product inquiry board since the previous day.
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After confirming the related controversy, 11st immediately suspended the sale of the product.
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