SSG.com, Largest Luxury Event in H2... "Securing Numerous New FW Season Products"

1st Anniversary of Luxury Digital Certificate Launch

SSG.com will hold a 'Luxury Fair' until the 4th of next month.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 29th that it will hold the largest luxury promotion of the second half of the year, the "Luxury Fair," to celebrate the first anniversary of the launch of the luxury digital warranty service "SSG Guarantee" until the 4th of next month.

According to SSG.com, since the launch of the service, products with the SSG Guarantee have accounted for 30% of total luxury sales. The market share has rapidly increased from 20% as of January. It was found that one out of three new customers who purchased luxury goods chose products with the SSG Guarantee applied. Sales of SSG Guarantee products also increased by 36% this month compared to the initial launch in September last year. In particular, demand for digital warranties was high in product categories with higher prices and relatively greater concerns about counterfeit goods. Among SSG Guarantee sales, the bag category accounted for the largest share at 40%, followed by accessories at 20%.

For this event, a large quantity of new luxury brand products for the fall/winter (FW) season has been prepared. In addition to about 120,000 products with the SSG Guarantee applied, official store products and overseas direct purchase luxury goods can also be found. Representative products include the Prada Cleo Mini Bag and Bottega Veneta Clutch Bag. Every day from midnight, three types of discount coupons for the luxury category, including a maximum 7% coupon applicable to SSG Guarantee products, will be issued to the first 5,000 customers. When paying with event cards, an additional billing discount of up to 10% can be applied. From 10 a.m. daily, a "Time Deal" will open, offering two luxury products in limited quantities at special prices.

A special broadcast will also be held through the in-house live commerce channel SSG Live. On the 29th at 9 p.m., popular luxury brands such as Bottega Veneta, Max Mara, and Moncler will be sold at up to 7% discount. On the 1st of next month, popular brands among the MZ generation (Millennials + Generation Z) such as Lemaire and Ami will be offered at special prices.

An SSG.com official said, "To repay the enthusiastic response from customers over the past year for SSG Guarantee, we quickly prepared new products and organized a large-scale luxury fair for the second half of the year," adding, "We will continue to create a healthy luxury online shopping environment and lead the industry with innovative luxury services."

This content was produced with the assistance of AI translation services.