"The Future of Food Seen in Gyeongbuk" ... '2022 Gyeongbuk Agro-Food Industry Expo'

September 2-4 at GUMICO: Over 120 Companies and Organizations Participate

Agricultural and Food Industry, From Latest Trends to Future Food Sources

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Gyeongbuk Province will hold the ‘2022 Gyeongbuk Agro-Food Industry Expo’ under the theme ‘The Future of Food! See it in Gyeongbuk!’ for three days from the 2nd to the 4th of next month at GumiCO to promote the excellence of local agricultural and food products and share the latest food trend information.

Marking its 8th edition this year, the Gyeongbuk Agro-Food Industry Expo is an offline event held for the first time in three years since 2019 due to COVID-19, with participation from about 120 organizations and companies including 23 cities and counties, food companies, and related institutions.

This expo consists of ▲Agro-Food Trend Hall ▲Agricultural Policy Promotion Hall ▲23 Cities and Counties Promotion Hall and Food Companies Hall ▲Special Exhibition Hall.

Additionally, it provides various opportunities for food companies to develop sales channels and exchange information through ▲Food Industry Policy Symposium ▲Agricultural Management Consulting ▲TV Home Shopping ▲Live Commerce.

Moreover, diverse programs allowing visitors to experience various agricultural and food products are also prepared.

The theme hall, Agro-Food Trend Hall, features a Metaverse Agriculture Hall, Augmented Reality Agriculture Hall, Food Tech Hall where visitors can see and experience agricultural and food implementation technologies utilizing 4th Industrial Revolution technologies, and a Future Food Hall showcasing five promising food categories driving future growth (customized, convenient, functional, eco-friendly, alternative foods) at a glance.

In the Agricultural Policy Promotion Hall, key policy projects of the 8th elected administration’s agricultural vision, ‘Agriculture as a High-Tech Industry! Rural Areas as Healing Spaces!’ are introduced, including ▲Digital Innovation Agricultural Town Development ▲Integrated New Airport-linked Gyeongbuk Food Valley Development ▲Smart Farm Innovation Valley ▲Gyeongbuk’s Taste Palbangmiin (八方味引) Project.

It also introduces major agricultural policies in Gyeongbuk such as agro-food processing promotion and distribution channel expansion projects, and includes centers for return-to-farming and return-to-village policies, win-win cooperation between agriculture and enterprises, and agricultural policy insurance consultation.

The Master Road, introducing the careers and products of nine nationally recognized food masters from the province who are the best artisans in traditional food fields, and the Korea No.1 Agro-Food Exhibition Hall add more attractions.

A food master refers to a top skilled artisan (79 nationwide) designated by the Ministry of Agriculture, Food and Rural Affairs who preserves traditional methods in food manufacturing, processing, and cooking fields to inherit and develop excellent foods in their original form.

On the opening day, a symposium for agro-food company officials and students of the Agricultural Cadet School will feature a presentation by startup entrepreneur ‘Mr. Dad, CEO Seojunryeol’ on a new concept distribution strategy through local food online and offline sales, and propose development directions for Gyeongbuk’s food industry.

Also, agricultural management consulting composed of experts in management strategy, production management, and promotional marketing will assist farmers wishing to start agro-food businesses or enter new markets.

Live broadcasts of TV home shopping and sales events through Naver Shopping live commerce will be held to maximize the effect of opening new sales channels for agro-food products.

Additionally, various experiential programs and events such as insect experience, cotton candy making, dalgona candy making, metaverse experience, pre-registration events for visitors, ‘Catch the Golden Key’ event, and ‘Find the Lost Honeybee’ event are organized so that visitors can participate and enjoy together.

Lee Cheol-woo, Governor of Gyeongbuk Province, said, “I hope families visiting this venue, where you can see everything from the latest trends in the agro-food industry to future food sources, will have the opportunity to taste and enjoy the flavors of Gyeongbuk,” and added, “I expect this event to be of practical help in exchanging diverse information and pioneering new sales channels.”

This content was produced with the assistance of AI translation services.