"Preserve the Original Flavor"... Summer End Appetite Strategies in the Dining Industry

[Asia Economy Reporter Moon Hyewon] Recently, in the dining industry, menus that emphasize the original taste of ingredients or brand authenticity have gained popularity, leading to a series of related product launches.

According to the industry on the 28th, KFC recently launched the ‘O Chicken Burger’ and ‘O Chicken Bite,’ which capture the signature KFC chicken flavor in burgers and snacks, targeting consumers who prefer chicken menus.

The O Chicken Burger, which preserves the authenticity of the chicken burger, features the original chicken, a representative chicken unique to KFC that is mild, moist, and juicy, as the patty. It is available in two types: the ‘O Chicken Burger Basic,’ which is richly filled with cheese and lettuce, and the ‘O Chicken Burger Plus,’ which includes a soft-boiled egg for an even smoother taste. This menu is enough to experience KFC Colonel Sanders’ secret recipe.

Juicy introduced a new menu called ‘Just Peach,’ meaning it uses peaches as they are. The menu diversifies peach-related items, including juice made by blending whole nectarines and white peaches, a peach ade combined with hibiscus tea, known as the ‘Goddess’s Flower,’ capturing both fragrant taste and color, and peach milk tea enhanced with milk Earl Grey tea.

Subway launched a limited-edition new menu called ‘Mushroom Sub,’ utilizing mushrooms that embody natural freshness and mildness. The new menu features a combination of three types of mushrooms loved by all ages: king oyster mushrooms, button mushrooms, and enoki mushrooms, seasoned lightly with salt to preserve the original taste of the ingredients. In particular, the addition of olive oil and pepper allows customers to enjoy the unique flavor of mushrooms even more.

An industry insider said, “As part of efforts to captivate customers’ tastes, the dining industry is focusing on developing menus that highlight brand tradition and the original taste of ingredients. Menus that allow customers to experience the original flavor or the ingredients as they are have the advantage of being less likely to cause fatigue or strong likes and dislikes compared to unique menus, enabling them to be loved by customers for a long time.”

This content was produced with the assistance of AI translation services.