The Hyundai Seoul's Benchmarking Tour Program 'Popular'... "Fully Booked Every Session"

For Local Small Business Owners and Startup Workers

Interior view of The Hyundai Seoul.

[Asia Economy Reporter Lim Chun-han] The Hyundai Seoul announced on the 28th that its 'Benchmarking Tour Program,' which has been operating since mid-last month, is gaining great popularity.

According to Hyundai Department Store, all reservations for The Hyundai Seoul Benchmarking Tour Program are fully booked until the end of next month. The program is held every Monday, Wednesday, and Saturday at 11 a.m. As of the 24th, the cumulative number of applicants for The Hyundai Seoul Benchmarking Tour Program has reached about 500.

The program is conducted with Hyundai Seoul employees serving as docents, sharing key spaces and operational know-how within The Hyundai Seoul for about an hour. Participants visit the Waterfall Garden, which features two artificial waterfalls dropping approximately 12 meters from the 3rd floor to the 1st floor and hydroponic plantings, as well as Sounds Forest, an indoor garden spanning about 1,000 pyeong.

This program was designed to promote mutual growth by sharing The Hyundai Seoul’s space utilization, operational methods, and marketing strategies with local small business owners and others. For example, if an interior design industry professional applies for the tour, additional explanations tailored to the applicant’s characteristics are provided.

The Hyundai Seoul plans to extend the Benchmarking Tour Program until the end of this year, beyond the originally scheduled operation period, due to positive responses from participants. A Hyundai Department Store official stated, “There have been many requests from customers to expand the Benchmarking Tour Program, and we are internally reviewing the possibility of expanding the program.”

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