Hanjin to Support K-Fashion Overseas Expansion with Esteem

[Asia Economy Reporter Hyunseok Yoo] Hanjin has signed a business agreement with global management and content production company ESteem to activate the K-fashion overseas expansion support project.

The signing ceremony took place yesterday at the Hanjin Building in Jung-gu, Seoul, with key officials including Hanjin's President of Future Growth Strategy and Marketing, Hyunmin Cho, and ESteem CEO Soyeon Kim in attendance.

As part of expanding its global logistics business, Hanjin established a K-fashion overseas expansion support solution team in July last year and launched the K-fashion overseas expansion support service "Swoop" in June this year. It supports logistics and marketing for promising domestic fashion brands and is expanding business agreements with fashion-related organizations and agencies to serve as a bridge for overseas expansion.

To this end, Hanjin signed a business agreement with ESteem, which has influential networks and recognition in the fashion industry, to provide opportunities for offline fashion event participation, logistics consulting, and marketing support to fashion companies and small and medium-sized enterprises wishing to expand overseas.

Going forward, Hanjin plans to participate as the "Swoop" brand pavilion at domestic and international fashion events hosted by ESteem and strengthen cooperation by handling all domestic and international logistics related to fashion events.

Also, earlier this month, promotional videos for "Swoop" featuring artists affiliated with ESteem were filmed at Hanjin's representative business sites, including the parcel hub terminal in Jangji-dong, Songpa-gu, Seoul, and the Hanjin Incheon Container Terminal in Songdo, Incheon. These videos are scheduled to be released through fashion-related events or SNS after September.

In the future, Hanjin plans to attract and discover promising fashion brands by producing Swoop content in collaboration with ESteem artists, celebrities, and designers to promote and market promising fashion brands to attract the attention of domestic and international buyers.

A Hanjin official said, "By combining Hanjin's know-how in fashion logistics and global logistics network with ESteem's highly competitive content capabilities related to lifestyle such as fashion and beauty, we will create opportunities for promising K-fashion brands to expand overseas."

This content was produced with the assistance of AI translation services.