Lotte Department Store "Carefully Selected Items from High Value-for-Money Hanwoo to Red Ginseng"

Models are introducing Chuseok main sale products at Lotte Department Store.

Lotte Department Store has promoted 'Gasimbi (價心比)' as the keyword for Chuseok gift sets. Gasimbi is a newly coined term referring to psychological satisfaction based on individual preferences relative to price. Lotte Department Store announced on the 26th that during the main sales period for Chuseok gift sets, which began on the 19th, it has carefully selected and is offering gifts that reflect diverse customer tastes, ranging from premium gifts to unique gifts reflecting the latest trends.

They increased the quantity of premium gifts, including ultra-high-priced items with high rarity value, by more than 40% compared to last Lunar New Year. A representative product is the 'Prestige No.9 Luxury Hanwoo Gift,' which sold out last Lunar New Year, priced at 3 million KRW. The luxury Yeonggwang Beopseongpo Gulbi Gift Won and Jeonggwanjang Dabolog Cheonram are also considered special representative gifts for this Chuseok. Top-tier whiskies and wines such as Dalmore 40 Years and 5 Grand Ch?teau Great Vintage Gifts are also offered in limited quantities.

They have also prepared gifts to satisfy the gasimbi of customers who pursue value consumption. This Chuseok, they newly introduced certified seafood gift sets such as the ASC (Aquaculture Stewardship Council) certified ASC live abalone gift, antibiotic-free live shrimp gift raised in smart farms without antibiotics, and Jangsucheon antibiotic-free eel gift.

Products collaborated with famous restaurants are also introduced. A representative example is the Surin Omakase Set, planned in collaboration with 'Surin,' a first-generation Hanwoo omakase restaurant famous in Sinsa-dong, Seoul. They also strengthened cost-effective practical gift sets. They worked together from product development to launch with the red ginseng specialty brand 'Cheonjemyeong,' introducing products such as 'Lotte×Cheonjemyeong Original Red Ginseng Extract.'

This content was produced with the assistance of AI translation services.