The Saerlight Brewing Launches 'Banana Haengseong Beer' with Emart24

[Asia Economy Reporter Eunmo Koo] Craft beer startup The Starlight Brewing announced on the 25th that it has launched ‘Banana Planet Beer,’ a space-themed beer, in collaboration with Emart24.

Banana Planet Beer is brewed by The Starlight Brewing, which is leading space marketing through its project ‘Project BTS (Beer To Space),’ sending its craft beer into space. The beer is sold through Emart24, which continues marketing using a space worldview with the store manager ‘Wondungi’ of the space convenience store ‘Emart24 Mars Branch.’

Banana Planet Beer, created based on the beer favored by Wondungi, the manager of Emart24 Mars Branch, adds banana puree to provide a sweet taste and fragrant flavor. It features the rich foam and refreshing carbonation characteristic of wheat beer, with a smooth finish that anyone can enjoy without burden. It is available in 500mL cans and can be purchased at Emart24. The alcohol content is 4.7%.

The can design depicts the Banana Planet shining among countless stars against a space background, connecting the space worldview of The Starlight Brewing and Emart24 while expressing the flavor given by bananas.

Jeon Dong-geun, CEO of The Starlight Brewing, said, “Banana Planet Beer is characterized by the sweet taste unique to Weizen with real bananas added,” adding, “Since it was developed with a space concept, it will offer new enjoyment to consumers seeking something different, new, and special.”

This content was produced with the assistance of AI translation services.