McDonald's Unveils '88 Seoul Beef Burger'... "The Nostalgia of That Era Preserved"

[Asia Economy Reporter Moon Hyewon] McDonald's announced on the 25th that it will launch a new menu item, the '88 Seoul Beef Burger,' capturing the flavor of 1988 as it was.

McDonald's 88 Seoul Beef Burger is a limited edition menu item jointly presented with the Netflix movie 'Seoul Grand Operation,' marking the first official collaboration menu release with Netflix content in Korea.

As the name suggests, the menu features the atmosphere of Seoul during the film's time setting, 1988, which is also significant as the year McDonald's first entered the Korean market by opening its first store in Apgujeong, deepening the meaning of this collaboration.

The burger is characterized by a combination reminiscent of the nostalgic snack 'Salad Bread'?an 'Egg Cabbage Salad' and a 'Croquette Bun (burger bun).' The soft and savory egg cabbage salad harmonizes with the crispy texture of the croquette bun coated with breadcrumbs, recreating the flavor of 1988 and offering a unique charm and nostalgia. Additionally, it includes a pure beef patty and fresh onions to provide a hearty meal.

McDonald's has also added the 88 Seoul Beef Burger to its lunchtime discount platform 'McLunch' lineup upon release. McLunch offers popular burger menu items at about 20% off the regular price every day from 10:30 AM to 2:00 PM, gaining customer approval as a cost-effective lunch option.

To commemorate the launch of the new menu, McDonald's has displayed 1980s-themed posters inside stores nationwide during the sales period and provides exclusive paper cups and packaging similar in design to those used in McDonald's stores in 1988, allowing visiting customers to enjoy McDonald's unique 'retro vibe.'

This content was produced with the assistance of AI translation services.