Due to the popularity of Radler beer... Emart24 launches Banana Haengseong beer

4 Cans for 11,000 Won Sale Until the End of Next Month

A customer is purchasing Banana Planet beer at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 25th that it will sell ‘Banana Planet Beer,’ manufactured by the craft beer maker The Starlight Brewing.

Banana Planet Beer features a package design depicting a banana planet shining among countless stars against the backdrop of space, continuing Emart24’s social media (SNS) effort to build a cosmic worldview. It also targets consumers’ tastes by incorporating the recipe expertise of the craft beer specialist.

This product contains banana puree that harmonizes with the refreshing carbonation characteristic of wheat beer, offering a smooth yet tangy finish. Its easy drinkability makes it enjoyable not only for wheat beer enthusiasts but also for beginners, with an alcohol content of 4.7%.

Recently, there has been an increasing demand for radler beers with added fruit flavors. In fact, from May this year to the present, Emart24’s radler beer sales have more than doubled (107%) compared to the previous year. To celebrate the launch of Banana Planet Beer, Emart24 will sell 4 cans for 11,000 won until the end of next month.

An Emart24 representative said, “As the popularity of convenience store craft beers continues to rise, there is a growing trend of customers seeking beers with refreshing fruit flavors. We will introduce various craft beers in line with this trend to encourage customers’ first purchases and create a virtuous cycle where customers satisfied with the taste and quality of the products continue to make repeat purchases.”

This content was produced with the assistance of AI translation services.