Jeonnam Province Accelerates 'Consumption Activation' Through Development and Sales of Rice Processed Products

Ministry of Agriculture, Food and Rural Affairs Selects Two Jeonnam Companies for '2023 Rice Consortium Support Project'

[Muan=Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] Jeonnam Province announced on the 23rd that all Jeonnam companies were selected in the two-site public contest of the Ministry of Agriculture, Food and Rural Affairs' ‘2023 Rice Consortium Support Project,’ which was promoted to revitalize rice consumption through the development and sales of rice processed products.

The Rice Consortium Support Project is a program that encourages the creation of new demand for rice by supporting the development, exhibition, and sales of rice processed products to a consortium that includes rice processed product sellers. The Ministry of Agriculture, Food and Rural Affairs promotes support projects annually to foster the rice processing industry.

Last month, the Ministry selected ‘High & Rice’ in Gangjin and the ‘Hae-Jin Consortium’ in Haenam and Jindo through document screening and public presentation evaluations for companies recommended by cities and provinces. Each company receives a total project fund of 200 million KRW.

The selected companies will activate rice consumption through prototype development and active promotional activities.

The ‘High & Rice’ consortium, selected for three consecutive years, aims to diversify products by developing items using rice nuruk (fermentation starter) and expand sales networks overseas to reach various consumers.

The ‘Hae-Jin Consortium’ develops rice snacks, rice bread, and meal kits reflecting recent consumer trends.

Kang Hachun, Director of the Agricultural Food Distribution Division of Jeonnam Province, said, “Due to sluggish rice consumption, rice prices have continuously fallen, making rural areas difficult. We will foster the rice processing industry by supporting the development, promotion, and sales of rice processed products.”

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